Gucci’s creative director Frida Giannini collaborates with author and illustrator Michael Roberts for the 5th anniversary of Gucci’s campaign to benefit UNICEF.
The annual Gucci Campaign to benefit UNICEF has consistently supported education, healthcare, protection and clean water programs for orphans and children affected by HIV and AIDS in Sub-Saharan Africa. In this highly active five-year period, Gucci has succeeded in committing over $7 million to UNICEF. This significant sum is a testament to the increased scale and scope of the company’s support, and has resulted in Gucci’s current status as the largest corporate donor to UNICEF’s “Schools for Africa” campaign.
“Schools for Africa” aims to increase access to quality basic education for all children, with a special emphasis on helping disadvantaged girls, orphans, and children living in extreme poverty. In past campaigns, Gucci’s funds have focused on Malawi and Mozambique, and this year Gucci will add support for a third country, South Africa. In these three countries, over 2.3 million children have been orphaned by the HIV/AIDS pandemic.
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