Burberry opens two new stores either side of its recently opened Americas headquarters at 444 Madison Avenue in New York. The two stores, which are the first of new concept stores for the brand.
“We are really excited to open our first ever Burberry London and Burberry Brit standalone stores here in New York, located either side of our iconic America’s headquarters at 444 Madison where the Burberry sign 400 feet atop salutes our Britishness across the Manhattan skyline. We designed the stores to have their own individual expression and identity reflecting our customers’ different attitudes and needs. The stores are modern and unintimidating with digital technology used to heighten the experience for the consumer.” – Christopher Bailey, Chief Creative Officer
A 1500 square meter Burberry Brit store opened on the south side of the headquarters, showcasing ready to wear for men and women from the Burberry Brit collections including denim, outerwear and pieces from the Burberry Sport collections. The 1500 square meter Burberry London store opened on the north side of the headquarters, showcasing ready to wear for men and women from the Burberry London collections as well as accessories.
Both stores opened with a new Burberry store design concept developed by Burberry Chief Creative Officer, Christopher Bailey where intrinsically British materials and themes are used in a contemporary and innovative way. Burberry has two existing stores in New York City – Soho and 57th Street and 62 Burberry stores throughout the US and Canada.
The new 68,000 square foot Burberry Americas headquarters at 444 Madison Avenue mirror the 160,000 square foot Burberry global headquarters in London. Both headquarters, designed by Christopher Bailey capture the quintessential British values which Burberry represents, featuring modern contemporary office space and cutting edge show rooms.
via Design Scene
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